From Idea to Market Item

The hype behind the fidget spinner toy lead to me wanting to make a popular toy of my own. I came up with some designs on my computer and printed the first toy out on a 3D printer that I built in my garage a few months ago. To test the toy, I gave it to my little niece to play with, and she loved it. In order to get people to buy the toy, I used lead generation by MCM Digital, because they were one of the best places to get marketing done in the area. I knew nothing about marketing, so it was a smart move on my part to let some of the professionals handle it, rather than bungle the whole thing myself and have the product fail miserably.

The marketing company came up with some ads that might hold my interest and everyone else. I put the ones that I liked into a pile and the ones that I didn’t care for into another. Out of the ones that I liked, we put our heads together and chose one that we thought would be the best option. From there, the company started making ad designs and coming up with commercial ideas. I was initially just going to sell the toy online, but they told me that I could probably get a great deal of money from having it in retail stores, because kids would see it in the aisles and want to buy it.

Once everything was done, the toy was ready to launch. It was a good feeling seeing how far the toy had come, from just a simple idea to actually being sold to people across the country. I was worried that it wouldn’t be a hit, but I remembered that I had one of the best marketing companies working for me, so there was no chance that it would fail on the market.